REJUVENATE| CLEAN IS A POWERFUL THING

Art director: Katie Meers

Our clients asked us to take on the big competition. The one that rhymes with Sniffer. After three rounds of concepting and even more rounds of lawyers yelling at us, we imagined a world where lovable mop fibers are as serious as a branch of the military.

A lady in testing was pissed that we “made fun of our men in blue.”

Radio | Fiber Force Recruit

On radio we brought in Sarge to evaluate a recruit.