Hey,

I am a copywriter.

I grew up in a small town near the southern tip of Illinois.  

It had a single blinking traffic light and steady Appalachian influences.

In first grade, I wanted to grow up and play first base for the Chicago Cubs. 

In third grade, I was diagnosed with a stage three cancerous brain tumor.  

In 6th grade, I started a nonprofit to give hats to kids in the hospital. It was called Matt’s Hats. Genius.

In college, I studied communications and bought a DSLR camera.

After college, I freelanced as a camera assistant, commercial photographer, director of photography, and later a commercial director/ filmmaker.  

Over three years, I freelanced in a variety of roles for brands and agencies, including Nestlé Purina, University of Illinois, Leica cameras, Spotify, Facebook, DDB, Karsh Hagan, and many others.  

For a year, I worked one-on-one with D’Arcy Masius Benton & Bowles VP, GCD, and Rodger Towsend, DDB founder Tom Townsend, who introduced me to copywriting.  

I owe a thank you to Luke Sullivan, Rob Schwartz and Carolyn Hadlock for helping me put a book together.

I got my first agency job with Rodgers Townsend DDB.

Today, I work on Subaru of America at Carmichael Lynch.  

I still want to play first base for the Chicago Cubs.  

  

Recognition: D&AD, National AAF, AIGA, Tellys, Muse by Clio, AdAge, Beyond the Short, Retrospective of Jupiter, Caples, Communication Arts, Little Black Book, Yahoo

Matthew [at] matthewboydwilliams [dot] com